Kritaare turns the day's work — labour, wages, inputs, harvest, sales — into the cost and profit of every crop, with or without a network. The beta runs in English; ಕನ್ನಡ is next, and the rest of the languages a grower farms in follow. Starting with India.
A Kowri Group initiative
Wages still owed ₹18,400 to 4 workers
Why Kritaare exists
The crop goes out and the money comes in. Then the lender is paid, the workers are paid, the shop that gave you fertiliser on credit is paid — and what is left is less than you thought it would be. Ask which part of the year took it and nobody can answer. Not the trader, not the shop, not the bank. You stood in that field every day of the season, and you cannot answer it either.
You have a feeling, of course. That the wages ran high in June. That the plot near the road has not paid for itself in years. That the block you replanted still owes you. A feeling is not a figure. And by the time you would sit down with the diary and the bundle of slips and work it out properly, it is sowing again, and the same money is going out the same way.
So Kritaare asks you for the day, not the year. Eight workers on Tuesday. A bag of fertiliser somebody fetched on the way back. The pump rewound after the rains. Two days of hired tractor. You write the day down as it happened — a minute in the evening, in the field or on the way home from it. That is the whole of what it asks.
What it gives back is the adding up you were never going to sit down and do. What a kilo of your crop cost you to grow. Which plot paid for itself, and which one the others have been carrying. Whether labour was half your season or two-thirds. Your own days, added up — not a district average, not a guess — on the day you ask, while the season is still running and there is still something you can do about it.
Every other figure in your season is worked out somewhere else. The price, at the other end of the table. The interest, at a desk in town. The advice, addressed to a whole district — to soil nobody sampled, about a plot nobody walked. Kritaare exists so that one set of figures in all of that is yours, and in your hand.
It will not tell you how to farm. You know the crop. It turns a light on the part of the season you were never going to add up. What you do about it stays yours.
It does not fix everything a farm faces, and anyone promising that in a single release is selling something. So it is taken one problem at a time, in the order a farm actually feels them, beginning with the one a phone can settle today: what the crop cost to grow. Not charity, not advice from above, not a subsidy — an even table. The figures already belong to you. They have simply never come back to you in time to be any use.
The next problem gets the same treatment. Argued out with people who farm for a living, built to survive a working day in the field, and written about here only once it is real. This is not a record book with ambitions attached: the person standing in the crop should be the best-informed person in the trade, and the record book is only where that starts. The order of the work is public.
What the grower ends up with
Each of these stops being a matter of memory, or of somebody else's word. What you do about them is still yours.
Instead of only the buyer's number
Kritaare works out your cost per kilo from what the season actually cost. It does not move the market price or negotiate for you — it tells you whether an offer clears your cost, and by how much. What you do with that is your call.
Instead of word of mouth
Every rupee traces back to a day, a worker and a plot. Part-payments and carried balances are written down as they happen, so what was agreed and what is still owed does not have to be remembered by either side.
Instead of last year's hunch
What each crop earned and cost, where the labour went, which plot it went to, and this season set beside the ones before it. The app does the arithmetic and shows its working; what to plant next is still your judgement, made on better figures.
Instead of nothing on paper
A complete record of what was grown, spent and earned — yours to show a lender, a lessor, a buyer or a certifier if you choose to. Kritaare never shows it on your behalf.
Instead of staying an English-only app
The beta is English while it is being hardened. ಕನ್ನಡ ships next, then हिन्दी, தமிழ், తెలుగు and മലയാളം — each switchable at any moment without losing a thing, so the person who knows the farm best is not the person least able to use the software.
Instead of waiting for signal
Entries are made where the work happens, on a phone with no bars, and reconcile themselves later. Nothing has to be remembered until you get back to the house.
What it does today
Kritaare replaces the notebook, the loose wage slips and the spreadsheet nobody updates. Everything below is live in the beta build today.
The entries a farm already makes — made only once.
Who worked, on which plot, on which activity, for which crop. One entry covers the day.
There is no second register to keep. Attendance is read back out of the work already logged.
Payroll builds itself from those entries. Mark a week paid and it locks, so settled history stops moving.
Pay in full, part-pay, or carry it forward. The balance stays attached to the person until it is settled.
Yield, supplies and equipment held as stock — not as receipts.
Every lot carries the crop year it came from, so this year's stock never quietly mixes with last year's.
Fertiliser and spray hit the crop when they are applied, not on the day the sack was bought.
One spray, several products, several plots — recorded as one event with one shared split across the crops it reached.
Bought, repaired, rented out, sold. What a machine has cost to own, and what it has returned, in one place.
Plots, plants, soil and rain — the context the money sits in.
More than one farm is a filter, not a second account. See all of them together, or narrow to one.
An opening count, then every planting and removal after it. The live count is a fact, not a guess.
Lab readings filed against the plot in soil-health-card units, and tracked as they move year over year.
Logged by hand today, already wired for a gauge that reports its own readings tomorrow.
The part a notebook was never going to do for you.
Labour, inputs and equipment, plus the farm-wide costs that belong to no single crop, shared out per plant.
What one plant cost and what it returned — the number that decides whether it is worth replacing.
Earned, spent, net and wages still owed for the current crop cycle, on the home screen.
Which variety yielded and which form sold for more per kilo. You were already writing it down; now it reads back.
A look inside
These are screens from the beta build, not drawings of it — six of them, picked because together they follow one season through the app. They show a demo estate — twelve acres of coffee, pepper and arecanut in Kodagu, plus a second plot — over the 2026–27 crop year. The figures are seeded sample data, not a real farm’s books.
The crop cycle’s net, what is still owed in wages, and the six things a grower logs most.
A day, a week or a month of the farm — work, money and rain, in the order it happened.
Every worker’s days and pay for the week, ready to settle. Mark it paid and the week closes.
Harvested yield and crop-care stock in one place, each lot tagged with the plot and crop year it came from.
What was harvested, what has sold, what it fetched a kilo, and what is still in the store.
Farm-wide spending shared out per plant, so coffee’s cost is coffee’s — not a lump nobody can split.
Six screens, and a season touches a good many more. The rest of the app is best met with your own farm in it — ask for the beta and go through it yourself.
The larger intent
Farming is the oldest work there is, and still the work where the person doing it has the least say in what happens to it. What it sells for. What it costs to grow. Who to ask when something goes wrong in a field at four in the afternoon. What the last grower who solved the same thing actually did. Every one of those answers sits somewhere else, with somebody else, priced accordingly.
Kritaare is being built to close that distance — and to keep every piece of it on the grower's side of the table.
The record comes first because nothing else stands up without it. The rest is real work and it is already under way. It gets named here when there is something to open, not something to announce.
Where we stand
Kritaare does not sell farm data and does not pass it to buyers, lenders or input dealers. There is no side business in your numbers — no brokered leads, no creditworthiness scored behind your back, no dealer reading what you bought and when.
Worker names and wages you record are your farm's employment records. We store them so the app works, and for nothing else.
Read the privacy policy, or delete your account and all its data — write to us and it is done, no reason needed.
Where the app stops
No app raises a yield, settles a wage dispute or wins a better price. Kritaare does not claim to. What it does is put the season in front of you in figures — what each crop cost, where the labour went, which plot paid and which one did not — so a problem you could only feel becomes one you can see, and the path out of it is visible.
Walking that path is yours. Kritaare will not tell you what to plant, when to sell or whom to sell to. It does the arithmetic and shows its working; you know your land, your buyers and your season in ways no software does. How far you take what it shows you is your decision, and it is meant to stay that way.
The app does not solve the problem. It shows the path to solving it. What you do with that path is your choice.
Common questions
Grouped by what you are trying to find out. Open the one you came with.
What it is, what it costs, how to get hold of it.
A farm management app for Indian growers. The day's work — labour, wages, inputs, harvest and sales — goes in once, and comes back out as the cost, yield and profit of every crop, plot and plant.
The Android beta is free to use. Pricing beyond the beta has not been announced.
Request beta access on this page with your name and an email. A person sends the build out by hand, usually within a day or two.
Whether it fits the crop, the labour and the signal you have.
The app was written crop generic from the first line; coffee simply shipped first. Crops, varieties, storage forms and activities come from a curated catalog, and a grower can request anything missing from it.
Yes. Work entries record who worked, on which plot and at what rate. Attendance and the wage week are worked out from those entries, and part payments or carried balances stay on a per worker ledger.
Yes. Kritaare is offline first: every entry saves on the phone straight away and syncs on its own when a signal returns. An estate with no bars is the normal case, not the exception.
English today. The beta runs in English while it is being hardened; ಕನ್ನಡ ships next, then हिन्दी, தமிழ், తెలుగు and മലയാളം. The aim is that a grower records in the language they farm in, so nobody needs a second person to operate the phone.
Who can see the farm's records, and how to take them back.
No. Kritaare does not sell farm data or pass it to buyers, lenders or input dealers. Worker names and wages are your farm's employment records, stored so the app works and for nothing else.
Yes. Write to us from the address on your account and we close it — the steps, the timing and what is kept are on the delete my data page. Deletion removes the account and the farm records in it. You can export your records first, from Settings → Export.
Not on the list? Write to support@kritaare.com or call +91 91646 16209. What is being built next is on the roadmap.
Try it on this season
Kritaare is in beta on Android. Tell us your name and an email we can reach you on — that is all we need. A person sends the build out by hand, usually within a day or two.
Worth knowing before you put a season into it. None of this is fine print — it is simply where the app has got to.
What you enter is your farm's actual record, not sample data. It stays with your account, and nothing is wiped when the beta ends.
The beta runs in English while the app is hardened. ಕನ್ನಡ ships next, then हिन्दी, தமிழ், తెలుగు and മലയാളം.
Not from the Play Store yet. The build reaches you as a link from Firebase App Distribution, and every update after it comes the same way.
Screens move, features land mid-season, and some of it will break. An update can change how something is stored; that runs by itself when you next open the app.
Settings → About → Send feedback reaches us with your app version attached. A beta tester's complaint is worth more to this app than anyone's opinion of it.
Crash reports, slow screens and which screens get opened come back to us automatically. Farm records never do — the privacy policy sets out exactly what leaves the phone.
The beta costs nothing, and pricing after it has not been announced. Settings → Data → Export puts your records in a file you keep, whenever you want it.
Thank you. We will send a build and setup instructions to the address you gave us — usually within a day or two, by hand. If nothing has arrived after that, look in your spam folder, then reach us on the phone or email below.
Phone
+91 91646 16209
Call or WhatsApp
support@kritaare.com
For support and questions
Behind Kritaare
Kowri Group
Kritaare is a Kowri Group initiative